LEAD GENERATION
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B2B Lead Generation Campaigns for companies in Bulgaria and worldwide

Lead generation is the process for gathering information from a prospect or customer by calling them on a list/database to qualify them based upon specific parameters. The goal of lead generation is to convert a prospect into a warm lead that is genuinely interested in your business offerings. With any lead generation, you should establish procedures for converting that lead into a sale by continual follow-up activities in the future. Follow-ups may be conducted via face-to-face, telephone or e-mail.

ONBOARD is a privately-owned company based in Sofia, Bulgaria, offering lead generation services to companies in Bulgaria, Europe and worldwide.

Our services allow our staff to identify potential clients for you by generation of leads and / or setting appointments for you or your sales team. Our lead generation services can be adapted for a wide range of industries including IT/software, industrial, marketing/advertising, manufacturing, industrial, and consulting services. For more information, please do not hesitate to complete our online inquiry form.

All ONBOARD B2B lead generation and telemarketing/telesales projects are designed to identify and reach prospects, to qualify and nurture leads, turn leads into sales and increase both your sales productivity and your profits.

Use our B2B / B2C Lead Generation Services to:

  • Locate decision makers, influencers, gatekeepers
  • Determine appropriate targets for the product or service
  • Qualify leads against a predetermined criteria
  • Rate prospects for interest level and buying cycle
  • Set sales appointments and support field sales
  • Work within sales process for lead qualification and lead nurturing
  • Obtain referrals for prospecting and hot sales leads

At ONBOARD we combine our B2B sales lead generation strategies and B2B lead generation telemarketing services to create a demand generation engine that ensures your continued success.

Our team can:

- Cleanse your data to provide a relevant DB for your project.

- Qualify Leads - Our team will identify prospects that meet your criteria as a qualified lead. These can be turned over to your sales team to bolster their prospecting efforts.

- Research Prospects - Our team can research prospects to fill prospect list with the key information that you need to build your database.

We have trained and experienced lead generation specialists who are pros at learning your products and services. They specialize in being able to use that knowledge to prospect effectively in order to engage decision-makers, qualify their needs, and secure appointments on your behalf. We can deliver your message, position your product, uncover opportunities, and motivate high-level executives to take action.

Our Telemarketing/Telesales Specialists will open sales opportunities for you on a cost-effective basis. We can scale any type of project whether you need help with a short-term campaign or an on-going extension of your sales team. We will provide a team of specialists to fully represent your company in an effort to generate leads and appointments with decision-makers. With your approval we will develop phone approaches, direct marketing campaigns, and prospect lists to enable our team to open sales opportunities for you.

How Lead Generation helps to drive sales:

Lead Generation for qualified sales leads - As soon as our telemarketing specialists have qualified leads (warm, hot leads, opportunities, etc) you need a clear idea of the activities to be done to turn these leads into sales. We help you organise these activities and to reach prospects in an effective way and within budget. Track, measure, and increase your ROI - Using the technology of the world leader in customer relations management - Salesforce.com CRM platform - makes it easy for us to provide reports allowing you to track leads, sales and profits for any period of time that interest you. This will help you see which campaign led to the best results and change your future plans accordingly.

Lead Management - lead generation is a key element of your overall lead management process. We have helped lots of companies to design, develop or improve their B2B sales lead management programs. ONBOARD knows how to help you build and improve "closed loop" sales lead management programs designed to create a steady stream of qualified sales opportunities for your sales teams and channel partners. The core aim of our Lead Generation Service is securing real-time intelligence on technology projects for our clients using inquiry management with the objective of developing these as sales opportunities. To learn more about our Lead Generation projects, please click here.

Other Lead Generation services we can offer your company include the following:

Sales Prospecting: Sales prospecting is the processing of searching for new sales prospects for your business. Prospects include potential customers that have not yet been qualified. Your sales prospecting contact list may include businesses that are most likely to utilize your services or product based upon their type of business, location, or size of business. Sales Prospecting also involves qualifying the sales prospect in hope of locating a business sales lead. Qualifying and probing questions are used to seek specific information which indicates their likelihood of becoming your client in the future. Our B2B Sales Prospecting services allow our staff to locate potential clients for you by generation new leads or setting appointments for you or your sales team. We assist our clients in building their sales pipeline and ultimately increase their monthly sales and revenues.

Cold Calling: Cold calling is the act of placing unsolicited or cold phone calls to people or businesses to attract new business and new potential customers. Cold calling includes the process of a sales staff member (an employee or outside company) reaching out to a complete strangers by phone to talk with them about the offerings of the company they are representing. By definition is "cold" call is someone that is not familiar with your offerings. ONBOARD offers cold calling services - our latest project had the aim of promoting an events software management system among UK profit and non-profit organizations organizing various sports, health, fund-raising or other events. We called organizations on a daily basis and qualified them based on pre-defined profiling questions. Those who were interested were given status and either an online demo of the system was scheduled or a face-to-face meeting appointed. Learn more about our Cold Calling services here.

Business Development: Business development is the process for developing new business prospects and new business sales. Business development efforts can include lead generation, cold calling, telemarketing, and appointment setting. As overhead costs are increasing, many companies are opting to outsource their business development activities to a third party that manages and trains the business development team. In order to obtain strong business growth, all businesses need to engage in some type of Business Development activities. Business development activities can include calling, telemarketing, disseminating information and marketing collateral.

Telesales: Telesales activities are conducted via telephone for the purpose of generating new sales leads or generally new business sales. Telesales can also be described as telephone sales. Telesales staff can be responsible for the entire sales process or can be responsible for locating qualified prospects and turning those lead over your outside sales staff for closing. ONBOARD offers B2B and B2C telesales services.

If your company has a product or service that you'd like to promote and sell among customers all over the world, or a specific region in Europe, then we will be happy to write the most effective telephone script for you to attract customers. We assist our clients in building their sales pipeline and ultimately increase their monthly sales and revenues. You can always track results by listening to recorded conversations and looking at custom reports in real time.

To learn more about our completed projects, please click here.