Cold Calling - a quick and efficient way to start your Customer Acquisition Program!
Cold calling is the process of approaching prospective customers or clients, typically via the phone, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.
Cold calling can be quite successful if you follow some simple steps and have a certain strategy. It is a good idea to make the best possible selection from your list of contacts to call so you target more potential customers. Also, you might want to do some research on the company you will call in the Internet - website, catalogue or business directories. Moreover, think about recording these contacts and history calls in some kind of a software system (a CRM system, for example) and perhaps sending them a message before the call. After a clearly defined strategy and project specifics, you can start calling.
Why our cold calling projects are so successful:
1. DATABASE:
- we have big experience with database management
- we know how to cleanse, profile and update records from your DB quickly and efficiently
- we can use a database of your choice or purchase one for you
- when purchasing a DB for a client, it is specifically prepared for his needs and requirements
- we know who the most reliable DB providers are
- in case we buy a DB for you, you have 100% ownership on it
- we can upload the DB onto our CRM system to provide you with latest and most accurate reports
2. MARKET RESEARCH:
You know your products and services are high-quality and very competitive on the market but you don't know who your clients are or how to find them. We will do the research necessary to provide you with the latest information on:
- your potential customers
- their contact details
- decision-maker (s)
- their business specifics
- territory of operation
- their needs, requirements and opinion
- number of employees, turnover
- other: any other info that interests you
3. FRIENDLY AND COMMUNICATIVE AGENTS:
All our employees pass strict recruitment tests before we hire them, they work full-time and are totally committed to a project. We value highly nice friendly people with the ability to have a professional conversation over the phone. We realize their voice represents your company, your product and image and we always keep that into mind when speaking to your potential clients.
4. USE OF CRM PLATFORM:
We can use your CRM platform/system or ours - Salesforce.com. The benefits are:
- 24/7 access to our data
- well-organized records
- timely and accurate reports
- easy and quick way to handle data
- high data security
5. SCRIPT:
You can provide us with a script for the calls or we can prepare one for you. In either case, we do our best to use the most suitable words to ensure your success.
6. GOOD KNOWLEDGE OF BUSINESS CULTURES:
Our agents have worked on cold calling projects with countries in Europe, Asia, USA and more. Some of them are native speakers so we are well aware of the specifics of the various business cultures, times to call, how to begin the conversation, which opening statement works and which doesn't.
7. PERSISTANCY:
We call as many times as necessary to make sure the right person is reached and information collected. Our agents are persistent but never rude or insolent - we just make sure all records are called and spoken to properly before assigning them a certain status.
We know that the people who want to do business with your company are out there - but we have to let them know about you first. And we know how to do it.
Contact us by filling in our online form. |
